We all dream of a whiter, brighter smile. After all, who doesn’t want to look like a celebrity every day? And who is willing to give up on coffee just to keep their teeth white?
We all dream of a whiter, brighter smile. After all, who doesn’t want to look like a celebrity every day? And who is willing to give up on coffee just to keep their teeth white? (We’d literally die without our morning brew).
Celebrities usually have perfect teeth because they’ve had a treatment like veneers, but these treatments can be expensive – usually around £20K for a full set made with good quality material – plus, they require you to have your teeth shaved down!
If you don’t like the idea of having your teeth irreversibly altered or just don’t fancy dropping the cost of a new car on a perfect smile, teeth whitening can give you a WAY cheaper alternative that also keeps your teeth intact.
Just like how you can use bleach to remove stains on laundry, there are chemicals that can remove stains on your teeth too – that’s why it’s sometimes called teeth ‘bleaching’.
Our teeth are made up of multiple layers – teeth whitening works to change the colour of your teeth by soaking into the first layer of your teeth, called enamel. Dental enamel is porous, meaning it can absorb substances just like a sponge. That’s why teeth whitening only works on natural teeth and won’t work on fillings, composite, veneers, or any other dental work – these are man made and aren’t porous like real teeth, so there’s nothing to absorb the whitening gel.
There’s lots of different ingredients that go into making a good whitening gel. Some ingredients are there to keep the gel stable, make it smell nice, or give it a nice texture. Other ingredients are there to actually whiten your teeth – these are called active ingredients.
Our active ingredient is hydrogen peroxide – a bleaching agent that’s been used in the dental industry for decades for its powerful stain lifting and brightening properties. It works because the oxygen molecules react with organic stains such as coffee and tea to break down the stain and lift it off your teeth.
Our formula is super powerful, and uses the highest concentration of hydrogen peroxide allowed to be sold in the UK! Which is why our products are only available through a registered Prestige Dentist.
Over the counter whitening formulas are only allowed to have a maximum peroxide concentration of 0.1% – this is not enough to see noticeable long term whitening results.
Whilst over the counter products may seem cheaper, they cost a lot more money in the long run because they don’t actually give you visible results – you’ll just keep buying whitening products but getting nowhere.
Our hydrogen peroxide formula is 60x stronger than over the counter products and has been specially designed by dental professionals to give amazing, bright white results!
